The American Specialty Toy Retailing Association (ASTRA) is a membership-based organization founded in 1992 on a simple premise: to bring members of the independent toy industry together to help each other succeed. Since then, they have grown to be the largest association for companies in the toy and children’s products arenas, with more than 1,000 members.

ASTRA’s mission is leading the way through play by providing quality products that help children have fun, achieve success and lead happy, healthy lives. They bring their members together to help them achieve their business goals and promote the growth of the industry by delivering products that serve children’s best interests. They offer members the ability to share experiences and advice with peers, learn new ways to efficiently run their businesses and hear about the latest trends.