ASTRA (the American  Specialty Toy Retailing Association) is a group of independent toy retailers, specialty toy manufacturers, manufacturers’ representatives (that’ us!), and industry affiliates who have come together to help each other succeed. ASTRA’s mission is leading the way through play by providing quality products that help children have fun, achieve success and lead happy, healthy lives.
 
ASTRA provides opportunities for learning to be a better store owner, rep, or manufacturer through workshop sessions and events at Toy Fair and at our annual Marketplace convention. ASTRA also offers the independent retailer a terrific opportunity to network with other toy store owners across the country via private email (LISTSERV) and round-table dicussions at Toy Fair and our convention. ASTRA can help you with critical business knowledge, staff training, public relations, local marketing, and more.
 
Make new friends and share the fun! If you’re not a member, join ASTRA today! Feel free to contact us at Maggie & Me, or contact the ASTRA office at (312) 222-0984 or email info@astratoy.org. Check out the website: www.astratoy.org . This might be the BEST investment you’ve made for your business (and it’s not expensive!)

Having the privelege of currently serving on the Board of Directors of ASTRA has reminded me (Debby) of the fantastic value of this organization!